Performance media marketers discuss the digital marketing skills that will be in-demand.

If you are in the mortgage business, you have one more Google feature to compete with.

Francastro notified me on Twitter of a local panel he spotted in the Google search results that lists not one, but two different phone numbers. I am not sure if I’ve seen this before so I figured I share his screen shot here.

Virtual marketing conferences offer a wealth of benefits to marketers looking to learn and increase brand awareness, and in the current crisis they represent the only event opportunities for marketers.

While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You’ll want to ensure you are in a position to power back during the recovery. Please visit Search Engine Land for the full article

Google is delaying mobile-first index rollout. Advised fixing these 5 issues to avoid ranking disruptions

Due to the pandemic, Google pushed the deadline from September 2020. Please visit Search Engine Land for the full article

Google has brought back the Twitter carousel in the Google search results last night. It was removed after Twitter had an embarrassing hack back on July 15th or so.

Google’s John Mueller and Martin Splitt confirmed on Twitter that GoogleBot, despite what Chrome does, will continue to pass along the user agent when it crawls web sites. John said “my understanding is that we’ll continue to use “Googlebot” in the UA text and not defer it to Client Hints.”

Google’s John Mueller said there is no need to worry about duplicate content when you are migrating content from one site to another. John said “there’s no need to worry about duplicate content if you’re migrating it from one site to another.”