Google’s John Mueller answered a question about how to handle so-called internal “Link Juice.” The post Google Says Don’t Focus on “Link Juice” Focus on this Instead via @martinibuster appeared first on Search Engine Journal .

Rand Fishkin went through a lot of the US Congress documents from the hearing on “Online Platforms and Market Power: Examining the Dominance of Amazon, Apple, Facebook and Google” that happened two days ago. He saw this document that suggested Google users “user signals, like clicks” in Google Search

It’s been just over two years since the tragic loss of our friend, Jordan.

Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost How microsegmenting boosts B2B conversion rates Micro-segmentation helps both B2B sellers and customers, with better conversion rates and more relevant customer experiences, with some 68 percent of B2B buyers noting that it’s important for vendors to present relevant content throughout the buying cycle without having to rely on salespeople, according to recently-released Forrester report data.

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. Please visit Search Engine Land for the full article.

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Please visit Search Engine Land for the full article.

Google announced that it made updates to several of the Google Ads policies around clarification and information purposes. Specifically Google said this is done “to better inform advertisers as to the severity of violations of these policies and if they will result in account suspension without notice.”

Posted by willcritchlow We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic

Posted by willcritchlow We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic