Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect. Please visit Search Engine Land for the full article

Communicating with your sales team regularly will help take SEO and broader marketing tactics to the next level. Follow these tips for better collaboration. The post How SEOs Can Work with the Sales Team to Drive Business Growth via @kristen_vaughn appeared first on Search Engine Journal .

This article shows how SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science. The post Do We Have the Math to Truly Decode Google’s Algorithms

Are you using the latest social media marketing tools that help you create a new variety of remarkable campaign experiences? We’ve got you covered with a look at our 10 latest featured social media marketing tools to help you refine and expand your marketing efforts and boost brand storytelling . Sifting through tens of thousands of available tools can be a hit and miss proposition, but these 10 fresh marketing tools let you skip a lot of the research queue and get right into useful tools for helping you tell marketing stories in new ways.

There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.

A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads. Please visit Search Engine Land for the full article.

RSAs are getting more features and functionality.

Chrome 84 is rolling out with restrictive third party cookie handling. This is how to check if it affects your site. The post Chrome 84 Handles 3rd Party Cookies Differently – How it Affects Publishers via @martinibuster appeared first on Search Engine Journal