Let’s say your site has a DA of one billion and you get a link from a site that has a DA of 999,999,999, which is obviously less than one billion – can that hurt your Google rankings? In short, does getting links from pages that are lower quality than the place the link is directed to hurt your Google rankings?

Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract traffic. Please visit Search Engine Land for the full article.

Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Learn more here

Should you be worried about your content whenever Google releases a core algorithm update?

Facebook has always presented an interesting conundrum for B2B marketers. It’s not a business-centric platform, necessarily. But with so many active users ( nearly 2.5 billion at last check ), keeping Facebook out of a brand’s social mix has been tough to justify

Google updated their structured data guidelines regarding marking up multiple items. Some changes are specific to recipe structured data.

Google has updated the help document on Google Discover. It has been almost completely revamped but one of the more interesting areas of the update is the section added to E-A-T. I mean, we know Google Discover can be impacted by Core updates in a big way but still.

To keep up with the times, SEO agencies need to consider the emerging consumer and business trends that are transforming the way people interact. The post How Would an SEO Agency Be Built Today? Part 1: Consumers & Trends via @seomonitor appeared first on Search Engine Journal .

Google has updated its Google Shopping Ads policies to add two new “unacceptable business practices.” These include (1) scamming users by concealing or misstating information about the merchant’s business, or product, or service and (2) offer destinations that use “phishing” techniques to gather user information.