Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Please visit Search Engine Land for the full article

Are you using the latest search engine optimization (SEO) tools to help with your content marketing efforts? Don’t worry, as we’ve got you covered with a look at some of the most helpful SEO tools to help you refine and augment your content marketing plans.

Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company.

Google announced this morning on Twitter that its testing tools can now recognize your Web Story and label it as such. Google said “starting today, our testing tools will recognize if your AMP document is a Web Story. In our testing tools and Performance report we’ll use the term Web Story to identify this format.”

Google announced it will allow its employees to work from home for another year, through July 2021. The company pushed its work from home policy out from March 2020 through July 2021.

In the beta version of the new Bing Webmaster Tools, Bing recently added a robots.txt tester. This is like the Google version but this quickly shows you the difference between the HTTP and HTTPS version of the URL

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google’s John Mueller speaks on when it’s acceptable to use an intrusive interstitial; something that’s ordinarily devalued in search results.

Google Top Stories is fun and we’ve seen Google test a lot of different features around it, including adding more descriptions. But now, Google is testing showing a news story with more context using a “For context” section that shows other news stories related to the story in the carousel.

Sure to be a marathon, the hearings could be dramatic or incredibly dull.