While many retailers flounder, some omnichannel merchants are killing it online. Please visit Search Engine Land for the full article.

This is wild, I mean, I think it is a bit over the top even for Google. Google is changing the background heading image for the Google search results based on your query. If you search for things like [creative ideas], [ideas for christmas], [flower ideas] and even others, Google will swap out the white background with an image background.

Looking to understand the latest shifts in consumer intent caused by the pandemic? Use these 7 Google tools when conducting keyword research today. The post 7 Google Tools to Use When Conducting Keyword Research Today via @gregjarboe appeared first on Search Engine Journal .

Here are seven big benefits of blogging for business, plus examples of companies using blogs to help grow their traffic and attract new customers.

What do you think of when you see a person’s business title, and how do the role assumptions we all inevitably bring to the table affect our ability to market authentically?

The new features are designed to help advertisers with bulk campaign management and optimize performance. Please visit Search Engine Land for the full article.

Google announced three new features to the Google Ads performance planner.

Posted by GeorgeRoot As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can’t control the outcomes of a campaign, but we can certainly push them in the right direction

Last week a few folks noticed an awkward positioned map box in the local knowledge panel section in Google Search. Well, it is still there, several days later. Here is a screen shot and yes, I can replicate this myself