Want to know which is the “best” bidding strategy for your PPC campaign? Start by learning each strategy’s objective, function, and pros and cons. The post What’s the Best PPC Bidding Strategy?

The new feature enables individuals to create a Knowledge Panel-like card. Please visit Search Engine Land for the full article

Google said it was an issue with indexing that caused Monday’s really weird search results.

There’s so much focus on creating content that it’s easy to forget the other steps of the content marketing process. Here’s a regular reminder. The post The 6 Elements of the Content Marketing Process via @thatbberg appeared first on Search Engine Journal .

Google updated its Google Image best practices to specify that images referenced in structured data must be in one of the image file formats that are supported by Google Images. These formats include BMP, GIF, JPEG, PNG, WebP, and SVG

I’m so glad that I went to B2BMX this past February. For one thing, we did some amazing interviews with some very smart marketers

The issue lasted several hours yesterday, putting the SEO community in a bit of panic mode.

Google’s John Mueller said that links from guest blog posts have zero value. He said on Twitter when asked about that as a link building strategy, he said “those links have zero value.” “It’s a waste of time if you’re just doing it for the links,” John added.

Google suffered a glitch that negatively impacted search quality. This was not an update. It was a mistake of some kind.

Search marketers and display advertisers are losing millions of dollars to click fraud. Learn how you can detect the problem and fight back. The post How to Improve the Profitability of Your Display Ads Right Now via @ppcprotect appeared first on Search Engine Journal