Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

If you read the Google docs on XML Sitemaps and look at the lastmod field, Google says “Google reads the lastmod value, but if you misrepresent this value, we will stop reading it.” Lily Ray asked John Mueller of Google if changing the lastmod date of a page too often will cause issues.

Some users aren’t seeing the Text ad creation option in their Google Ads Search campaigns. Please visit Search Engine Land for the full article.

This week on Marketing O’Clock, the team covers new shopping features on Facebook and Instagram, Google career certificate courses, and more. The post Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal

If you use dataset structured data then you may see a spike in warnings in your Google Search Console enhancement report for those datasets. Google said it is now reporting warnings for any Dataset object that is missing the recommended property “creator.”

I did this video from my home office desk location, I figured I’d change it up a bit. This week, SEOs are beginning to brace themselves for the next big core update – it can be out any day now.

As your SEO career advances, the complexity of the sites you manage will grow. Here’s how to know when you’ve reached enterprise SEO.

The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year Nearly 69 percent of B2B marketing CMOs will increase digital advertising spending in 2021, including email and mobile marketing, paid search, website ads, organic SEO, and social media marketing, according to recently-released survey data from Gartner of interest to digital marketers. MarketingCharts US B2B Digital Advertising Thrives amid the Coronavirus as Traditional B2B Spend Plummets B2B firms will spend over $8 billion on digital advertising in 2020, a 22.6 percent increase from 2019’s total, according to newly-released forecast data, also showing that 43 percent of U.S.

An easy description of structured data, what it is, what it does and how it can help you.

Here are three metrics impacts to keep an eye on as November 3 approaches, as well as corresponding suggestions to work around the problems. The post 3 Impacts to Social Media in an Election Year (& How to Dodge Them) via @danibeetalks appeared first on Search Engine Journal .