I have covered Google saying that its quality raters, which are third-party consultants who are not even employed by Google directly, do not have any direct influence in Google search rankings. I reported Googlers saying this countless times and I didn’t report Googlers saying it as well because I covered it countless times.

The other day I reported that Google said negative reviews on the web about your brand or business won’t hurt your rankings in Google search. Yesterday, I was on the video call with John Mueller and I asked him this question and brought up the Decor My Eyes case from ten years ago. He then said he can see if a brand has a ton of negative reviews, algorithms would pick up on that and the site might not rank as well.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible.  The post Google Ads Rolling Out Multiple Updates to App Campaigns via @MattGSouthern appeared first on Search Engine Journal .

Last month was not that slow of a month, while we didn’t have any confirmed Google search algorithm updates, we had several unconfirmed ones and some felt pretty big. Google also said it will weight business names less

Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US. The post Instagram Reels Launches Worldwide to Compete With TikTok via @MattGSouthern appeared first on Search Engine Journal .

This six-step process will help you engage your organic search traffic on social media and expand your reach by using Facebook lookalike audiences.

Google has said it doesn’t use these signals to inform where your site ranks in organic search results. Please visit Search Engine Land for the full article.

As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Influencer Marketing repor t found: 19% are piloting 25% run periodic campaigns 34% use an Always-On approach Transactional campaign approaches are hard pressed to develop brand loyalty and advocacy . That’s why, with 84% of B2B marketers focused on building brand awareness with their influencer marketing efforts, that ongoing influencer engagement has become essential for creating vested relationships that inspire more qualitative activations and brand advocacy. The Engine of Influence needs to run ongoing in order to win relationships with the most trusted voices.

Discover how PPC marketers can strike the balance between data privacy and personalization using audience segmentation and targeting. The post Privacy, Personalization & PPC via @christijolson appeared first on Search Engine Journal .