This week on Marketing O’Clock, in-market audiences are now compatible with Google Shopping, Oracle and TikTok are closer to reaching a deal, and more. The post In-Market Audiences for Google Shopping Campaigns & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal .

This week was an interesting one, we had a huge amount of Google search ranking fluctuations according to the tracking tools but overall the chatter within the SEO community was not all that much. Google had a bug with news…

Marketing technology continues to rapidly evolve.

Website crawls are important for maintaining strong technical SEO. This case study from FOX.com shows the benefits of a ramped-up web crawling cadence

Seeing audience fatigue in your paid search and social ad campaigns?

Google said by the end of this month you will need to control global product availability in your product feed. You can apply the shipping attribute to products directly in the feed or specify countries by using the “additional countries” feature. This applies to both Shopping ads and free listings, Google said.

Looking to refresh your enterprise SEO strategy? These six enterprise SEO tactics may be worth testing out on your own sites or with your clients. The post 6 Enterprise SEO Strategies & Tactics That Really Work via @wburton27 appeared first on Search Engine Journal .

Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique content assets during March through May climbed by 40 percent compared to earlier in 2020, with the average number of sessions per visitor up some 43 percent. ANA Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19 64 percent of B2B buyers have increased their use of online video during the pandemic, with overall online marketing use rising by 88 percent including 45 percent who started using digital for the first time during the global health crisis, according to newly-released report data

The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. Please visit Search Engine Land for the full article