Shorter content earns the most backlinks, on average, according to an analysis of thousands of articles. The post Shorter Content Earns the Most Backlinks, Study Says via @MattGSouthern appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Sadly there can be pretty immoral people in the world, including a lack of business ethics. It seems an SEO company and their client got in a disagreement about a work contract and the client wanted to part ways.

Google Search Console seems to be having another data issue.

Learn the basics of paid search marketing and everything you need to know about how pay-per-click advertising works from our PPC 101 guide. The post PPC 101: Get Your Complete Guide to PPC Marketing Basics [EBOOK] via @MrDannyGoodwin appeared first on Search Engine Journal .

Google is asking some searchers with some queries to “verify the facts to help others.” Brian Freiesleben shared an example of this on Twitter this morning and Mordy Oberstein shared on Twitter a couple months ago.

This six-step guide will get you started with keyword research the right way and help build a solid foundation for your SEO campaigns.

Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs. The post What Are Local Service Ads

Learn how the concept of “emergence” relates to the correlations in SEO studies and why every SEO professional should know about it. The post Emergence: The Scientific Concept All SEO Pros Should Understand via @countxero appeared first on Search Engine Journal .