Archive for September, 2020

6 Ways to Use Google Analytics You Haven’t Thought Of via @KayleLarkin

2020/09/04

Is your Google Analytics usage relegated to a few basic, top-level charts? Read this post to learn how you can go beyond surface-level metrics

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Google’s Googlebot Crawling As Chrome v85

2020/09/04

On August 25th, Google updated its web browser Chrome on desktop and mobile to version 85 and then by as early as September 1st, GoogleBot was already crawling and rendering pages using version 85. It is really an evergreen Googlebot.

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How to Build 600+ Links in One Month via @_kevinrowe

2020/09/04

Earning over 600 links in a month is an anomaly in SEO. Here’s the link building process that made it happen. The post How to Build 600+ Links in One Month via @_kevinrowe appeared first on Search Engine Journal .

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Breaking: Microsoft Ads Integrates LinkedIn Ads Targeting via @SusanEDub

2020/09/04

Advertisers can now observe audience performance and adjust bids based on certain LinkedIn criteria.

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Bing’s new robots.txt tester can help SEOs identify crawling issues

2020/09/04

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly. Please visit Search Engine Land for the full article.

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How to Plan Your 2021 Enterprise SEO Strategy via @SEOGoddess

2020/09/04

Use this comprehensive guide to plan your enterprise SEO strategy – from foundational aspects to cross-team communication as well as teams and tools. The post How to Plan Your 2021 Enterprise SEO Strategy via @SEOGoddess appeared first on Search Engine Journal .

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B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty…

2020/09/04

COVID-19 drives more business to B2B marketplaces Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at least the same or significantly more because of pandemic circumstances. Digital Commerce 360 How Committed Are Big Advertisers to Content Marketing? Over the past two years major advertisers have doubled their commitment to content marketing, with 52 percent of senior-level marketers saying their firm is strongly committed to content marketing — up from 26 percent two years ago, according to recently-released survey data from the Association of National Advertisers (ANA) and The Content Council.

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A Corona Xmas: Why physical stores will power online shopping this holiday season

2020/09/04

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store Please visit Search Engine Land for the full article.

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Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

2020/09/04

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.

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