Advertisers will likely find this interface very familiar, and a welcome change for efficiency.

Discover the three types of “shows” you need to be producing in social media nowadays that can get you better and more targeted results.

What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready?

Pages also now have an ‘Events’ tab to feature their (virtual) events. Please visit Search Engine Land for the full article.

Google’s John Mueller engages in a Twitter discussion on the best way to write content.

Google is now showing the Google My Business attribute labels on the Google Maps desktop listings. Prior, Google showed them in the mobile result but now they can show up also in the Google Maps desktop panel for your local listing.

Gary Illyes from Google has confirmed that Googlebot does indeed support Brotli compression. Brotli is a data format specification for data streams compressed with a specific combination of the general-purpose LZ77 lossless compression algorithm, Huffman coding and 2nd order context modelling. Brotli is a compression algorithm developed by Google and works best for text compression.

Twitter is going to help users discover why certain topics are trending by adding context with a representative tweet. The post Twitter Showing Why Topics Are Trending via @MattGSouthern appeared first on Search Engine Journal

Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR , the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s authority Improved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.