You all know I hate writing about legal topics in search but I need to at least document these big ones here. And there is a lot going on.

Google’s recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here

This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more! The post Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast] appeared first on Search Engine Journal .

This week was again another busy week in search. Google has confirmed that the December 2020 core update is officially done rolling out and guess what, it looks like our site has recovered with this update…

In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences

A year-end audit is always a good idea.

There seems to be significant SEO community chatter along with most of the tracking tools showing big volatility in the Google search results in the past 24-hours.

Links improve rankings. But how can you maximize link building impact?

Some B2B Brands Are Going All-in On Digital Advertising B2B digital advertising spending has largely skirted the sizable losses seen in traditional ad spend, and certain B2B brands have started shifted more budget dollars to digital media, according to recently-released eMarketer study data of interest to B2B marketers. ANA The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester The B2B buyer journey has changed almost entirely into all-digital experiences, and B2B marketers who rush the process by using traditional chatbots or virtual assistants risk losing customers, according to newly-released Forrester survey data. MediaPost Facebook Expands Brand Collabs Manager to Include Facebook Groups, Adds New Group Post Options Facebook has augmented its Brand Collabs Manager tool, with the inclusion of several new partnership location features aimed at helping influencer marketing and brand partnerships through the use of sponsored Facebook group posts, the social media giant recently announced.

Twitter Verification for Accounts is relaunching in 2021.