Google’s John Mueller said in a video hangout last week at the 37:02 mark that you can see parts or portions of your web site go up or down after an algorithm update. The reason for that is that some of Google’s algorithms not only try to look at the “bigger picture of the website” but also “look at smaller parts of a website,” he said.

Google seems to be testing yet another new location to try out the “people also search for” query refinement options in the Google search results. Here it is using the filter bubble design with the title “People also search for.”

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers 72 percent of B2B firms say they acknowledge ad tracking and don’t inform customers, compared to some 58 percent of their B2C counterparts, according to recently-released survey data. The report also noted that B2B firms were twice as likely to rate third-party ad platforms as having done a good job of explaining how data is being used.

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Please visit Search Engine Land for the full article.

69 days after Google has “temporarily” disabled the request indexing tool in Google Search Console, Google has finally reenabled it. You can access the tool within the URL Inspection tool

There has been a lot of speculation that passage indexing is live in the Google search results. I personally have not seen any evidence of that yet but still, I miss a lot of things. I asked Danny Sullivan of Google last night if it rolled out yet and he said, not it has not.

Here is a recap of what happened in the search forums today…

YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section. The post 3 Myths About YouTube Trending Debunked via @MattGSouthern appeared first on Search Engine Journal .

Google has added the the estimated list size directly in the Audience Manager within Google Ads.

There are some SEOs that are asking Google to reverse the December 2020 Google core update. Truth is, it is very common to see this reaction after every single core update. Google’s John Mueller first response was “nah, sorry” when he was asked about reversing it.