Archive for January, 2021

Google adds price drop appearance rich results to search results

2021/01/25

Google automatically calculates the price drop based on changes to your structured data over time. Please visit Search Engine Land for the full article.

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Google’s alternative to third-party cookies open for advertiser testing in Q2 2021

2021/01/25

Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data. Please visit Search Engine Land for the full article.

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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

2021/01/25

Posted by MiriamEllis Image credit: Sharon Mollerus A new client comes to your digital marketing agency and says their competitors are stuck to the local packs like mussels cleaved to coastal rock. “How do we edge our way up in Google’s local finder, and find our place above the tideline? We don’t even know where to begin,” the local business owner says

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5 Standout Traits of the Best B2B Content Marketers

2021/01/24

My favorite part of playing a sports video game is the “Create a Player” function. It gives me the opportunity to set realism aside and dream up the most legendary, dominant athletic specimen imaginable. On the basketball court, no real-life point guard would be able to match up against “Dimes McGee,” my customized 7-foot-10 wunderkind with 99 ratings for shooting, passing, ball-handling, speed, and defense.

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Old Google Posts Showing On Local Panels In Search

2021/01/23

Google is now showing old, older than a week, Google Posts in the local panel on Google Search. Brodie Clark first spotted this but most people are able to replicate it. Here is his screen shot showing Google Posts from August 25, 2020, which was almost five months ago

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Google Search Pushing More Local News

2021/01/23

William Vambenepe, the head of the Product Management team of Google News, said Google is not just pushing local news in the Google News Showcase feature but also directly in Google Search. He showed an example for a query on [inauguration] where there is a box below the top stories section for local news.

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LinkedIn Users Can Now Control Who Sees Their Posts via @MattGSouthern

2021/01/23

LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences. The post LinkedIn Users Can Now Control Who Sees Their Posts via @MattGSouthern appeared first on Search Engine Journal .

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Chrome 88 Performance Recordings Adds Core Web Vitals Lane

2021/01/23

With the release of Chrome 88, you can now see Core Web Vitals data in the developer tools performance recording section. The lane currently displays Web Vitals information such as First Contentful Paint (FCP), Largest Contentful Paint (LCP) and Layout Shift (LS).

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Google Introduces Price Drop Rich Result via @martinibuster

2021/01/22

Google updated the Product Structured Data documentation with a new Price Drop search appearance for Product pages.

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