Archive for January, 2021

Vlog #103: Phillip Thune On Writing Content, Finding The Right Author & Google Panda Penguin Shifts In Content – Part Two

2021/01/18

In part one, Phillip Thune, the CEO of Textbroker, and I spoke about FindWhat Days In 2000 To Running Textbroker in 2020. Here is part two. How To Prepare To Write: In part two of my interview with Phillip Thune..

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Top B2B Marketing Trends for 2021

2021/01/18

Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and trends I’ve shared in the past include: Top 10 B2B Digital Marketing Trends in 2020 Personalization Video content and live video AI and Machine Learning Voice engagement and Podcasts B2B Influencer Marketing Content Marketing Chatbots and Conversational Selling Customer Experience Visual and Interactive Content ABM Top Digital Marketing Trends for 2019 Live, Interactive Video Voice Search AI/Machine Learning/Chatbots Data/Privacy/Transparency Influencer Marketing 2.0 Purpose Driven Brands and Gen Z It’s interesting to see things like Video, Voice, AI and influencer marketing persist each year.

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Martin Luther King Jr. Day Google Logo

2021/01/18

Today is Martin Luther King Jr. Day and to celebrate the day, Google and other search engines like Bing, have special memorials on their home pages. Google has this special Doodle designed by Pittsburgh-based guest artist Noa Denmon and Bing has the steps of the Lincoln Memorial in Washington, DC.

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

2021/01/18

Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal.

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DuckDuckGo Hits New Record: 100 Million Searches Per Day via @MattGSouthern

2021/01/17

DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day. The post DuckDuckGo Hits New Record: 100 Million Searches Per Day via @MattGSouthern appeared first on Search Engine Journal

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Google May Expand Roll Out of Web Stories if More Sites Use Them via @MattGSouthern

2021/01/17

Google’s John Mueller says Web Stories may be rolled out to search results in additional countries if more sites start publishing them. The post Google May Expand Roll Out of Web Stories if More Sites Use Them via @MattGSouthern appeared first on Search Engine Journal .

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James Naismith Google Logo To Celebrate Inventor Of Basketball

2021/01/16

Today Google is celebrating the invention of my favorite sport, basketball. The inventor, James Naismith is featured in a Doodle watching kids play his game

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Old Google Disavow Tool Going Away On January 19, 2021

2021/01/16

Two months ago Google launched the new disavow link tool, a tool Google says you really do not need, but relaunched it anyway in the new Google Search Console. Now, Google is sunsetting the old tool in just a few days from now.

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Google Marketing Search Console Owners To Verify Via Domain Property

2021/01/16

Looks like the folks at Google are doing an email marketing push to Search Console properties that have not yet verified the property through the domain property method. Google is sending out different flavors of emails, some pitching you can see all your data in one place, another saying your missing 8% of your impressions.

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