Archive for January, 2021

In Memoriam: Hamlet Batista Has Passed Away via @MrDannyGoodwin

2021/01/28

The industry reacts to the sad news of the passing of Hamlet Batista, CEO of RankSense and a Search Engine Journal contributor.

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New Google My Business Insights Platform & Device Breakdown

2021/01/28

Google My Business seems to be adding to the Insights section new metrics that businesses can use for analytical purposes. The new metrics is called platform and device breakdown that show you the devices people used to find your business in Google Search or Maps.

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Finding Keyword Opportunities Without Historical Data

2021/01/28

Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans.

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Daily Search Forum Recap: January 27, 2021

2021/01/27

Here is a recap of what happened in the search forums today…

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Google Search Console Sending Messages With Errors via @MattGSouthern

2021/01/27

Google is advising site owners a message that was recently sent via Search Console may contain errors due to a known bug.

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YouTube CEO Reveals 2021 Priorities for Creators via @gregjarboe

2021/01/27

What does YouTube have in store for creators and viewers? Read about its priorities and plans for 2021 here.

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Google Mistakenly Sending Emails To Verify Sites In Search Console

2021/01/27

Google is emailing users to verify their sites in Google Search Console. The issue is that this is going to people who do not have any way of verifying those sites because they are not the site owner

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Google Drops Review Snippets For Lawyers

2021/01/27

It looks like Google has stopped displaying the rich results review snippets for attorneys and lawyers in the Google search results. Joy Hawkins showed a screen shot from January 10, 2021 with ratings showing in the Google search results and then on January 26, 2021 they are gone

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How to Get Your Website Listed in Google News via @LWilson1980

2021/01/27

Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here

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5 Ways to Humanize Your B2B Content Marketing – And Why It Matters

2021/01/27

Never underestimate the corporate world’s ability to take something that should be intuitive, and make it weird by overthinking it. Case in point: We used to say, “B2B doesn’t have to be boring.” Which indicates that for a long time, folks truly believed that B2B did have to be boring — that B2B buyers were a unique species of creature that operated without emotion and wanted the driest content possible. Now we’re talking about how we need to “ humanize ” B2B content.  And doesn’t that sound like some kind of filter you run your content through after you make it?

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