A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. The post 62% of People Say Customer Photos Influence Purchase Decisions via @MattGSouthern appeared first on Search Engine Journal .

Plus, Google’s Search Central Live conference is right after SMX Report Please visit Search Engine Land for the full article.

In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years. Please visit Search Engine Land for the full article.

Posted by AbdulGaniy_Shehu SEO is a dynamic industry.

Exploits detected in the Ninja Forms plugin for WordPress, installed on over a million sites, can lead to a complete site takeover if not patched. The post WordPress: Bugs Detected in Ninja Forms Plugin, 1M Sites Affected via @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles. The post Google on SEO Best Practices for News Sites & Short Articles via @MattGSouthern appeared first on Search Engine Journal

Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. The post Google’s John Mueller: Total Number of Backlinks Doesn’t Matter via @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover. The post Google Discover Does Not Display All Web Stories via @MattGSouthern appeared first on Search Engine Journal .

Here’s a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers. The post A Complete Guide to PPC Ad Targeting Options via @michellemsem appeared first on Search Engine Journal .