How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact

There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.

Understanding Instagram’s algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels. The post How Instagram’s Algorithm Works & IG Content Best Practices via @gregjarboe appeared first on Search Engine Journal .

The post Why Influencer Marketing Should Be a Priority 2021 Tactic for B2B Brands appeared first on B2B Marketing Blog – TopRank® .

Google accepts fine for replacing official star ratings with their own. An investigation found Google’s search engine results were ‘misleading’. The post Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings via @RebekahDunne appeared first on Search Engine Journal .

Plus, breaking down President Biden’s social media strategy Please visit Search Engine Land for the full article.

Posted by MiriamEllis Untie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands.

Auction participants say the model favors ad-heavy search engines and redirects their profits to Google. Please visit Search Engine Land for the full article

Google’s John Mueller posted one of the more detailed responses I’ve seen from him on the topic of overall search spam, penalties, quality algorithms and more.