Archive for February, 2021

Google Tests Playing Videos As Overlays In Search

2021/02/27

Google Search for many queries and search result pages shows a video box that takes searchers to videos mostly on YouTube but other platforms as well.

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Mueller Discusses Site Traffic and Core Web Vitals via @martinibuster

2021/02/27

Core Web Vitals scores are calculated from actual traffic.

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Google Says Word Count Not a Quality Factor via @martinibuster

2021/02/27

John Mueller affirmed that the number of words in an article is not a quality factor that Google considers.

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Pass Google PageRank To Mailto Or Telephone Links – Nah

2021/02/27

Here is a fun SEO question I found the other day where Google’s John Mueller if Google passes PageRank to mailto or telephone hyperlinks. The answer is no, Google only follows links between canonical URLs and in mailto and tel links, there is no real canonical set.

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Google: URL Structure Matters For International Sites & Adult Content

2021/02/27

Google’s John Mueller said on Twitter that the place where your URL structure matters most is likely with international websites and sites that have sections of adult oriented content. It will help Google figure out the site better and know how to segment or filter elements if you have the proper URL structure.

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Watch The Google Search Central Live Recording

2021/02/27

If you missed the live Google Search Central Live conference from the other day, you are in luck, the recording is now officially available on YouTube. It is relatively short for a conference and won’t take you too long to watch.

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Daily Search Forum Recap: February 26, 2021

2021/02/26

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]

2021/02/26

The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more! The post Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal .

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Possible Google Local Ranking Update February 24th & 25th?

2021/02/26

Generally when it comes to a Google local ranking algorithm update, you need to wait a week or so to see the chatter from the local SEO community. I am not seeing that chatter yet but BrightLocal’s tracking tool is lighting up over the past two days, showing signs of serious fluctuations in the local rankings in Google Search.

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How to identify your products for Google

2021/02/26

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible. Please visit Search Engine Land for the full article.

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