Advanced Google search operators can deliver powerful insights to inform your content strategy, SEO audits, and more. Use this for quick reference. The post Every Advanced Google Search Operator You Need to Know via @BrianHarnish appeared first on Search Engine Journal

COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021 Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data.

Plus, making the case for more Google Search Console data. Please visit Search Engine Land for the full article

Google may or may not use the Core Web Vitals metrics from pages not within Google’s indexed, pages you may explicitly block from indexing, as part of its overall calculation for the upcoming Google Page Experience Update. John Mueller of Google said he believes this to be the case but is not 100% sure.

I believe since December 2020, Google has been testing a dark mode theme in the Google Search results. Now I am seeing Google test a toggle to turn on and off the dark mode theme

Here is a recap of what happened in the search forums today…

Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level

Google’s John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I’ve seen from Google. He lists off 12 specific actionable tips and then talks more about implementation and measurement.

Businesses can now message with customers through their web browser, not just the mobile app. Please visit Search Engine Land for the full article.