Plus, Google News and Discover penalties Please visit Search Engine Land for the full article.

What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout. Please visit Search Engine Land for the full article

Microsoft Advertising says eCPC increases conversions while lowering CPA. while some advertisers worry about loss of control. Please visit Search Engine Land for the full article.

Google is changing the local pack in the web search results to remove some of the addresses of those business listings. This is only for some businesses, I believe, and for the local pack

It looks like Google added a whole set of new manual actions to the list of manual actions. The new ones are for Google News and Google Discover guideline violations.

Google’s John Mueller advises site owners that removing all comments from a website may adversely impact search rankings. The post Google: Removing Blog Comments May Impact Search Rankings via @MattGSouthern appeared first on Search Engine Journal

Google’s John Mueller was asked in this past Friday’s Google Search Central SEO office hours if Google has different levels of site quality demotions. John Mueller of Google basically said no, that it is “more fluid” than that.

Posted by PierceBrelinsky The web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SEO based on industry best practices and my own agency experience

Google’s John Mueller offers insight into why traffic from Google Discover is likely to be inconsistent from one day to another. The post Google’s John Mueller Explains Inconsistent Discover Traffic via @MattGSouthern appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…