How the visual discovery platform is rethinking stories and influencers Please visit Search Engine Land for the full article.

The key to email outreach is standing out.

Google may have pushed another algorithm update starting this past weekend, I almost did not cover it.

Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content. The post Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern appeared first on Search Engine Journal .

It takes more than just great writing chops to create search-optimized content.

Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC. The post 6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood appeared first on Search Engine Journal .

Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs The post WordPress Out of Touch with Publisher Needs? via @martinibuster appeared first on Search Engine Journal .

Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds 91 percent of brand marketers will keep focusing on the strategies aimed at building trust they developed in 2020 as a response to the pandemic, according to recently-released survey data of interest to digital marketers. Marketing Dive Ad Prices Forecast To Inflate 3% This Year Digital display ad price inflation for 2021 is expected to be 3.4 percent, with digital video slightly higher at 3.6 percent, while this year is expected to hold some recovery from the impact of the pandemic in 2020, according to newly-released forecast data.

Google seems to be showing fewer featured snippets in the search results since February 19, 2021. All three tools that I am aware that track featured snippets all showed a significant decline in the percentage of search results with featured snippets.

Wouldn’t it be cool if Google told us when specific ranking factors were no longer being used? Please visit Search Engine Land for the full article.