Archive for February, 2021

Using STAT to Identify Featured Snippet Opportunities

2021/02/05

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins.

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Google Taking Action Against Sites With Inaccurate Pricing via @MattGSouthern

2021/02/04

Google will soon start to take action against sites that show a different price at checkout than the one provided through Google Merchant Center. The post Google Taking Action Against Sites With Inaccurate Pricing via @MattGSouthern appeared first on Search Engine Journal

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Breaking: Google Ads to Phase Out Modified Broad Match via @SusanEDub

2021/02/04

Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July. The post Breaking: Google Ads to Phase Out Modified Broad Match via @SusanEDub appeared first on Search Engine Journal .

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Wikipedia Gatekeeping The About This Result Google Feature?

2021/02/04

I honestly think this new “about this result” feature is not a big deal (I can be wrong) but with anything new with Google Search, SEOs tend to obsess about it. So now SEOs are concerned about the information within that feature. Specifically, why is most (all) of it coming from Wikipedia and when Wikipedia does not have information, it just shows when Google first indexed it

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Google May Suspend E-Commerce Sites That Change Prices On Checkout Page

2021/02/04

Google announced that starting on April 6, 2021 it will begin to enforce that the price feed to Google in the Merchant Center feed is not higher than what is displayed on the checkout screen. This is in addition to price enforcement validation of the price in the feed and on your landing page.

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Instagram Adds ‘Recently Deleted’ Folder For Removed Content via @MattGSouthern

2021/02/04

Instagram is adding a ‘Recently Deleted’ folder which gives users an opportunity to review their removed content before permanently deleting it.

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The Ultimate Guide for an SEO-Friendly URL Structure via @martinibuster

2021/02/04

The proper use of URLs can influence the success of your SEO efforts. Learn how well-crafted URLs can boost your rankings. The post The Ultimate Guide for an SEO-Friendly URL Structure via @martinibuster appeared first on Search Engine Journal .

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Google expands phrase match to include broad match modifier traffic

2021/02/04

Broad match modifier will be phased out as part of the change. Please visit Search Engine Land for the full article.

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What Is PPC & How Paid Search Marketing Works via @dangilbertppc

2021/02/04

This post introduces you to the basics of paid search marketing and what you need to know about how pay-per-click (PPC) advertising works. The post What Is PPC & How Paid Search Marketing Works via @dangilbertppc appeared first on Search Engine Journal .

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