Even the best of marketers can be challenged in times like those we’ve all experienced over the past 12 months. But it is those who rise above those challenges that fuel the inspiration we all need to succeed in our industry. On this blog, we’ve made a point to highlight inspirational marketing voices with lists of top marketers by discipline ( B2B marketing , social media marketing , content marketing ) and our famous lists of Women Who Rock in Marketing since 2010

How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads. The post Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites appeared first on Search Engine Journal

Google’s Danny Sullivan said to start, when the Page Experience Update rolls out, it won’t be a massive change. It might grow in terms of importance over the years. But to start, Danny said “it shouldn’t be the case that overnight, we flip some type of switch and there’s a massive change.”

Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets. The post Snapchat Now Reaches 70% of 13 to 24 Year Olds via @MattGSouthern appeared first on Search Engine Journal .

Your SEO strategy can have a big impact on your ecommerce sales. Learn Shopify SEO best practices and troubleshooting tips here

Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them

Google’s John Mueller said that “the total number [of backlinks] essentially is completely irrelevant” to rankings in Google in a video hangout last week.

Plus, hop on Twitter trends Please visit Search Engine Land for the full article.

Google’s John Mueller said that having mixed content on your site and getting mixed content warnings won’t result in your site being removed from Google Search. We said previously that the Chrome mixed content notifications do not impact Google Search and that remains true at the time I published this.