Last night, Google responded to the zero click study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote but added some data. The truth is, Google just gave us a few nuggets of informaton but it is really not enough

Last night, Google responded to the zero click study that said 65% of searches end up without a click. The Google blog post basically summed up what I wrote but added some data. The truth is, Google just gave us a few nuggets of informaton but it is really not enough.

Google’s new features open up opportunities for visibility. Here’s how to optimize your content for Google News, Top Stories & Discover. The post A Guide to Optimizing for Google News, Top Stories, and Discover via @lilyraynyc appeared first on Search Engine Journal .

Google’s new features open up opportunities for visibility. Here’s how to optimize your content for Google News, Top Stories & Discover

Expanded partnership with Google integrates Google My Business.

Microsoft has published its version of the ad quality year in review 2020.

Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here

Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Here’s what you need to know about Instacart advertising

Why is it important to find the right B2B influencers? Are there right and wrong ways to approach the process of choosing the best B2B influencers?

And, which is more difficult for brands, being authentic or conveying authenticity? Please visit Search Engine Land for the full article.