Archive for March, 2021

Microsoft Ads Ad Quality Year in Review: Increases in Ad Fraud via @hoffman8

2021/03/23

Microsoft Ads identified an increase in policy-breaking behavior. Here’s what caused it, what they’re doing about it, and how you can help.

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Study Says 65% Of Google Searches Do Not Click On Results But Should They?

2021/03/23

Rand Fishkin came out with yet an eye popping study, saying that based on SimilarWeb data “64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property.” The previous year he used JumpShot data which showed 50.33% of all Google searches ended without a click to any web property in the results.

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Google’s current FLoC tests aren’t GDPR compliant

2021/03/23

Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.

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Google: Don’t Use A 502 Status Code When You Should Use A 503

2021/03/23

Recently, Google’s John Mueller posted about what to do if your site goes offline. The advice was to serve a 503 server status code if the outage is short term. So someone asked if they can serve a 502 server status code instead.

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JavaScript SEO: Best Practices and Debugging Tools via @azarchick

2021/03/23

JavaScript has its benefits when used correctly. Learn about JS SEO best practices and tools for JavaScript debugging here. The post JavaScript SEO: Best Practices and Debugging Tools via @azarchick appeared first on Search Engine Journal .

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Research: Trillions of Site Visits Uncover SEO Insights via @martinibuster

2021/03/23

Analysis of trillions of actual site visits yields insights into user behavior shifts that may impact SEO The post Research: Trillions of Site Visits Uncover SEO Insights via @martinibuster appeared first on Search Engine Journal .

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4 local review trends to watch in 2021

2021/03/23

It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.

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Keyword Clusters: How to Level up Your SEO Content Strategy via @madmanick

2021/03/23

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy via @madmanick appeared first on Search Engine Journal .

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How to Get SEO Clients: 7 Top Tips via @mirandalmwrites

2021/03/23

“How do I get SEO clients with a monthly retainer?” This Ask An SEO column offers 7 tips on finding high-value agency clients. The post How to Get SEO Clients: 7 Top Tips via @mirandalmwrites appeared first on Search Engine Journal .

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YouTube experiments with automated lists of products detected in videos

2021/03/23

Plus, enabling YouTube video playback directly within Twitter may help content creators get more views. Please visit Search Engine Land for the full article.

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