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PPC campaigns come in all shapes and sizes, it’s important to report on performance indicators that make sense. Here are 10 PPC KPIs to use.

Links are an essential part of SEO. Learn more about inbound, outbound, and internal links and how they can benefit or hurt your SEO. The post Why Links Are Important for SEO via @benjarriola appeared first on Search Engine Journal

An easy to understand explanation of what First Input Delay is, what causes it and typical solutions used to fix it. The post First Input Delay – A Simple Explanation via @martinibuster appeared first on Search Engine Journal .

We know that Google recommends using a 503 server status code for your your website goes offline or down temporarily for less than a day.

Google made some changes to the rich results report for the job posting structured data. You can obviously access this report in Google Search Console under the enhancements section if Google detects job posting structured data on your site.

Martin Splitt of Google gave me a softball yesterday when he said on Twitter “all things being equal (spoiler: they never are), a page with CWV field data may have a tiny advantage over one without.” In short, if your page has core web vitals field data, it might benefit you over pages that do not have this field data.

Google will soon be required to withhold taxes on YouTube earnings generated from viewers in the United States. The post Google May Withhold Taxes From Non-US YouTube Creators via @MattGSouthern appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…