Archive for March, 2021

Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV via @hoffman8

2021/03/11

YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here’s what you need to know. The post Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV via @hoffman8 appeared first on Search Engine Journal

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Tracking Google Knowledge Graph Algorithm Updates & Volatility via @jasonmbarnard

2021/03/11

Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know. The post Tracking Google Knowledge Graph Algorithm Updates & Volatility via @jasonmbarnard appeared first on Search Engine Journal .

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Yet Another Unconfirmed Google Search Ranking Update Last Night

2021/03/11

I know, I know, this is getting ridiculous, at what won’t do I stop reporting on all these Google algorithm updates that are unconfirmed. But the beginning of 2021 is unlike anything I’ve seen from Google in terms of how volatile the organic search results are.

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How Enterprise Search + Business Intelligence Reveal Market Pulse

2021/03/11

It’s important to keep a pulse on the market and be prepared for new conditions in an instant. Business intelligence can help search with that

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Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape

2021/03/11

For more than a decade our team at TopRank Marketing has fostered a potent community of leading influencers, developing close relationships with subject matter experts in a wide variety of industries. When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like?

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Google Officially Adds Full Coverage News Links From Search Results

2021/03/11

Google announced that full coverage news is now rolling out in Google Search on mobile devices in the United States.

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PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday’s daily brief

2021/03/11

Plus, why you should automate more PPC tasks Please visit Search Engine Land for the full article.

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Google Search Console rich results report updated

2021/03/11

Google tweaked some of the job posting structured data requirements and also how it checks the validity of FAQ and Q&A structured data. Please visit Search Engine Land for the full article.

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Static headlines now available for DSAs in Microsoft Advertising

2021/03/11

Marketers can now have full control over their ad text with Dynamic Search Ads Please visit Search Engine Land for the full article.

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Google Local Results Has A New Arrow Directions Icon

2021/03/11

Google has updated the directions icon it uses for its local search results. Before the icon had a shape with an arrow in white within it, now it has a simple arrow upwards. This is present both in the local pack and in the Google Maps listings on mobile

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