Google’s John Mueller said on Twitter that when you want to “unindex,” remove indexed pages from Google Search, you should not block Google with robots.txt, but rather use noindex.

Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference

Enterprise internal links need special attention.

Google has announced that it is now offering a free version of its hotel listings, this is now in addition to the paid option. This is very much like how Google made Google Shopping free last year. Google wrote “we’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week on google.com/travel.”

Learn how to run Facebook ads & set up successful campaigns with the basics for advertising on the world’s largest social network in this ebook. The post How to Advertise on Facebook: A Beginner’s Guide [Ebook] via @MrDannyGoodwin appeared first on Search Engine Journal

Plus, local marketing masters and the headless CMS Please visit Search Engine Land for the full article.

Google announced last week that while other companies are planning to replace third-party cookies with alternative user-level identifiers, Google will not.

Google opens the door to more hotels by offering free hotel listings, separate from paid results. Please visit Search Engine Land for the full article.

Microsoft Bing announced a slew of “visually immersive” upgrades to the search results interface. This includes updates to how it shows recipe results, image search similar looking items, expandable search result carousels, infographic knowledge panels and the local answers details