SEO professionals use Google’s Webmaster Guidelines to choose tactics and strategies that align with Google’s expectations. Here’s what you need to know about them

It’s essential to know the difference between strategy and tactics. And even more vital for the team to use the terminology in the same way

Google seems to be rolling out a new interface for key moments videos they have been testing for maybe a year now? The results show the location of the key moment but also add the text from the video of what that section is about. It use to show video clips or thumbnails from that section of the video but now it shows text

When Google first launched “short videos” in Google Search it seemed to just show videos from YouTube. Shortly after we spotted both TikTok and Instagram videos in this short video carousel. Now we are notified Google can also show videos from Facebook.

Brave, makers of an open-source web browser, are launching a privacy-focused alternative search engine that will offer options for ad-supported and ad-free search results. The post Brave Browser to Launch Its Own Search Engine via @MattGSouthern appeared first on Search Engine Journal .

Despite all the new messaging that the Google Page Experience update won’t result in massive changes and the impact won’t be huge after it rolls out, many SEOs will still prioritize their Core Web Vitals / Google Page Experience optimization efforts.

Google has added to the Google Ads mobile app custom notifications and review performance insights notifications. Google says this will “help you monitor and improve performance in real time.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google just posted a short four-minute video on how Google has changed since it first launched in 1998. In short, it is about going from ten-blue links to a giving you a much richer search experience with answers.