What can the wildly successful craft beer industry teach B2B marketers? From storytelling and keeping content fresh to making corporate campaigns delightfully crushable, there’s plenty the B2B marketing world can learn from taking a look at the craft beer industry and its emphasis on customer delight, engagement, and more. While the pandemic has slowed the growth of the craft beer industry with the largest disruption to the industry since the days of Prohibition — leading to an 8 percent decline in sales among small and independent craft brewers — its trajectory over the past decade has been undeniably admirable

And, no, tCPA and tROAS aren’t going away.

Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used. The post Pinterest Lets Content Owners Control How Their Images Are Used appeared first on Search Engine Journal .

Google Local seems to be testing two new features for the “updates” tab for local businesses. The first is a red dot indicator to symbolize there is a new update posted for the local company. The second is the ability for visitors to post photo updates in the updates section.

Want to grow your Instagram account rapidly without sacrificing engagement?

Google’s John Mueller was asked if changing the design of a site but leaving the content and URLs the same would possibly lead to ranking changes. John Mueller said yes, it likely will because he said “if you change design, you generally change the content.”

Google is now postponing the Google Page Experience Update – moving it from launching next month to launching between mid-June and the end of August. Some small items are launching now, some are rolling out in mid-June and the rest will take through the end of August to rollout. Here is what is changing and when

Here is a recap of what happened in the search forums today…