Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report] 71 percent of B2B buyers see client desires and needs as the leading influences on purchase decisions, while 68 consider showing what’s possible or how to solve a problem as being the biggest influence — two of several statistics of interest to B2B marketers in recently-released survey data. MarketingCharts U.S.

Also, Google released its webspam report for 2020 and the new Google Ads API Please visit Search Engine Land for the full article.

There was an interesting thread on Twitter about DA, Moz’s domain authority metrics. In short, a blogger named ChloÃ

Google announced a few new features in Google Search around travel features specifically as “many people are eager to start planning vacations again,” Google said. Google is getting ready for a post pandemic world with these updates that include new travel COVID advisories, new ways to explore destinations and a road trip planner.

WordPress page builder plugin publisher Elementor announced an update that introduces improvements meant to deliver better Core Web Vitals scores The post Elementor Update Addresses Core Web Vitals appeared first on Search Engine Journal .

Google has a new method to debug and ultimately report indexing issues with Google Search.

Here is a recap of what happened in the search forums today…

Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. The post Pinterest Expands Shopify Integration Worldwide appeared first on Search Engine Journal .