Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know! The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal .

Yesterday Google tweaked the design for when it shows knowledge panel information in the search results. On desktop search, it is showing these search result filter buttons that swap in the filtered results at the top, as opposed to anchoring you down to the specific section in the search result listings.

Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.

Google’s Martin Splitt said something we all know to be true for a while now, he said on Twitter that the “cached view is a basically unmaintained legacy feature.” I asked Martin if he is cool with me sharing this and he said “yea sure, I think we’ve said that before too.”

Not all call tracking solutions are created equally.

Not all call tracking solutions are created equally. Here’s what to look for in a robust phone calls solution to support your local marketing strategy

Google Search can now not only show product results with images, and not only the ratings, pricing and if the product in stock but now Google is also showing if there is a nearby store that is open with that product. Here is a screenshot of this from Brian Freiesleben that he posted on Twitter.

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing. Please visit Search Engine Land for the full article

Learn to tap into readers’ needs to create and promote more valuable content.

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements. Please visit Search Engine Land for the full article.