Google announced a bunch of new Google Assistant features yesterday. One big one, I think, is Google “Assistant can now help you complete your purchase in only a few steps powered by Duplex on the web.”

Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.

“The new normal.” I believe that’s what we would call the opposite of a compelling lede. Nobody wants to hear that phrase anymore, I know it. While that may be the case, it’s an unavoidable truth that our world does, and will, look different in many ways following a globally disruptive pandemic.

Plus, the business imperative behind inclusion and diversity Please visit Search Engine Land for the full article.

New research highlights a little known area of information retrieval that Google hasn’t quite succeeded in. The post Google Research Paper Reveals a Shortcoming in Search appeared first on Search Engine Journal .

Google told us that the product reviews update is a lot like the core update in many ways but it is not a core update. So I asked if like core updates, can the product reviews update impact your Google Discover traffic. The answer is yes, yes it can

Google’s John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record podcast and this one talks about how Google (or any search engine) serves results, Gary spent a lot of time on this topic. Martin Splitt spoke about the process he used to demo debugging SEO issues.

Over the past several days, I think starting around April 9th, Google made some change to how it detects soft 404s and that change may be causing ranking issues for some sites in Google Search.

Another tidbit I wanted to pull out of my larger story on the Google Product Reviews update was that when Google does refreshes or updates to this algorithm, Google may not announce those updates or even confirm the update has been made.