How is the shift to remote and hybrid work affecting B2B marketers?

Plus, competitors and regulators are sounding off on FLoC. Please visit Search Engine Land for the full article

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money. Please visit Search Engine Land for the full article.

On the 151th anniversary of the MET, The Metropolitan Museum of Art, the largest art museum in the United States, Google posted a GIF as a Doodle on its home page to celebrate the day. The MET was established on April 13, 1870 but the The Fifth Avenue building opened two years later on February 20, 1872, at 681 Fifth Avenue.

Google’s John Mueller reminded us that when it comes to your CSS background images, Google won’t be indexing or ranking those images in image search. John Mueller said on Twitter “last I checked, we don’t use CSS background images for image search.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

The upcoming Google Page Experience Update which is suppose to launch next month is not going to be real time, like some of Google’s other algorithm updates. This is kind of obvious, since we know there is a 28-day delay in gathering the core web vital data

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If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google’s John Mueller implied that sometimes Google can do that automatically but it is safer to do it on your end so that you don’t have to meet a specific E-A-T, expertise authority trustworthiness, threshold for the non YMYL content on that site.