Archive for April, 2021

Fake COVID Vaccine Ads Hit Google

2021/04/05

Despite all of Google’s efforts to remove and prevent vaccine misinformation, some do slip through the cracks.

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Third-Party Bot Traffic Does Not Directly Impact Your Google Rankings

2021/04/05

A webmaster asked on Twitter if having “a lot of bot traffic coming in” and if that bot traffic is “tagged under organic traffic, will this have an adverse any effect or does google ignore this.” The answer is no, John Mueller of Google said “That has no effect on Google Search.”

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Microsoft Advertising’s New Rollout & More Digital Marketing News via @sejournal, @shepzirnheld

2021/04/05

The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more.

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Vlog #114: Fay Friedman On E-Commerce SEO vs Other SEO & Common SEO Audit Issues

2021/04/05

I met up with the Director of SEO and Marketing of AJH Co, Fay Friedman, in a nice park in New Jersey named Branch Brook Park. Fay has been doing SEO now for over 10 years for a multitude of companies but did a ton of e-commerce SEO in the first part…

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How to Optimize a SaaS Homepage: Keywords, Linking & More via @sejournal, @pawelgra77

2021/04/05

Your SaaS brand’s homepage is more than a landing page for branded queries and direct visits. Learn SaaS homepage SEO tips to help improve rankings. The post How to Optimize a SaaS Homepage: Keywords, Linking & More appeared first on Search Engine Journal .

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How to Use Hreflang for a Multilingual Website via @sejournal, @TaylorDanRW

2021/04/05

There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here

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How to Prioritize SEO Initiatives for Greatest Business Impact [Webinar] via @sejournal, @hethr_campbell

2021/04/05

Focus your resources on SEO efforts that count. Join our next webinar and learn how to identify SEO initiatives that deliver measurable results. The post How to Prioritize SEO Initiatives for Greatest Business Impact [Webinar] appeared first on Search Engine Journal

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5 Striking Insights On Successful B2B Marketing Engagement

2021/04/05

How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand.

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Next week: Actionable, expert-led content training at SMX Create

2021/04/05

Attending SMX has never been easier or more affordable. What are you waiting for

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Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief

2021/04/05

Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn’t the ONLY one to blame Please visit Search Engine Land for the full article.

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