The team breaks down the search, shopping, and downright bizarre announcements from Google I/O. Plus, what Pinterest creators and brands should know about idea pins

I was offline for two days this week but it was an insanely busy week with two unconfirmed Google algorithm updates. Google announced a ton of things at Google I/O including MUM, multitask unified model, basically a huge improvement to BERT…

AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here’s what it all means. The post Google Ditches AMP Badge In Search; Will It Matter?

Learn the key differences between Google and DuckDuckGo, including the pros and cons of each search engine. The post DuckDuckGo vs

B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor 54 percent of B2B brands face difficulty connecting with customers on the emotional level needed to increase brand engagement, while only 22 percent of B2B enterprises say they excel when it comes to customer experience (CX) — two of several findings of interest to digital marketers in recently-released survey data. MarketingProfs Micro Influencers Still À La Mode in 2021 From micro and macro to mega, non-paid, affiliate and celebrity, the influencer types that enterprise marketers prefer working with runs the gamut, however the overwhelming majority — some 90 percent — want to work with micro-influencers who have between five and 100,000 followers, up from 77 percent in 2020, according to newly-released study data. [Survey] MarketingCharts ANA Releases ‘KPIs That Matter,’ Finds The Most Important Ones Aren’t Always The Most Used Cost per mille (CPM), cost per click (CPC) and unique reach are the top three key performance indicators (KPIs) marketers use, while those found to be the most important include return on investment (ROI), exposed return on advertising spend (ROAS) and brand safety metrics, according to recently-released survey data from the Association of National Advertisers (ANA).

Plus new Google Ads smart bidding features. Please visit Search Engine Land for the full article.

John Mueller offers advice for fixing the situation of a site not getting properly indexed The post Google’s Mueller Offers Two Tips for Getting Indexed appeared first on Search Engine Journal .

Google’s John Mueller said in his I/O talk that Google is now crawling “more than half of all URLs with HTTP/2.” GoogleBot first started crawling over HTTP/2 for a limited number of URLs in November 2020 and now half-a-year later, over 50% of what GoogleBot crawls is done over HTTP/2.

As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities.