Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right. The post Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos appeared first on Search Engine Journal .

At Google I/O, Google also announced a bunch of Google Shopping and commerce related features. This includes the announcement of the Google Google Shopping Graph, a new Shopify partnership, Google Lens upgrades and more.

New features help app developers and marketers work together better too. Please visit Search Engine Land for the full article.

The post 10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi appeared first on B2B Marketing Blog – TopRank® .

John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data The post Google Discusses Grouping URLs for Core Web Vitals Scores appeared first on Search Engine Journal .

Plus, how to improve your brand’s Instagram presence Please visit Search Engine Land for the full article.

Here are some new methods to make your videos stand out in Google Search. Please visit Search Engine Land for the full article.

If you’re currently working to make your website accessible to all users, you’ve probably already heard about the Americans with Disabilities Act (ADA) .