Archive for May, 2021

Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care

2021/05/20

If you’re currently working to make your website accessible to all users, you’ve probably already heard about the Americans with Disabilities Act (ADA) . This piece of US federal legislation was passed to prevent discrimination against disabled individuals, either by government agencies or private companies

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Vertical Google Shopping Ads On Mobile

2021/05/20

Normally the Google Shopping Ads on mobile search are in a carousel where you scroll horizontally through the results.

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Research Papers May Show What Google MUM Is via @sejournal, @martinibuster

2021/05/20

Clues to how Google MUM works may be described in recent machine intelligence research The post Research Papers May Show What Google MUM Is appeared first on Search Engine Journal .

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Google Partners Resources Hub Aim To Confuse?

2021/05/20

Greg Finn went on a great Twitter rant about how confusing parts of the Google Partners Resources Hub is even for the most savvy paid search specialists. Greg said “not going to lie, the new Google Partners Resources specifically the “about optimization score” is more confusing than anything that they’ve released to date.”

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Google Page Experience Update Coming To Desktop As Well

2021/05/19

Jeffrey Jose from Google announced that the Google Page Experience Update will eventually come to desktop pages, not just mobile pages. He announced this in his Google I/O presentation yesterday during his Preparing for page experience ranking session.

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Daily Search Forum Recap: May 19, 2021

2021/05/19

Here is a recap of what happened in the search forums today…

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Google Video Key Moments Clip & Seek Markup

2021/05/19

Google’s John Mueller announced at Google I/O yesterday that Google now supports (currently in BETA) two new schema markups for video content.

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New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more

2021/05/19

Google hopes to help advertisers manage bid strategies and drive performance Please visit Search Engine Land for the full article.

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Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

2021/05/19

The announcements position Google as the middle ground between shoppers and retailers. Please visit Search Engine Land for the full article.

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Site Migration Issues: 11 Potential Reasons Traffic Dropped via @sejournal, @makhyan

2021/05/19

A site migration can benefit your site, but a lot can go wrong in the process. See 11 common reasons migration may hurt your traffic. The post Site Migration Issues: 11 Potential Reasons Traffic Dropped appeared first on Search Engine Journal .

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