The excitement of finishing a competitive keyword research project often gives way to the panic of fleeing from an avalanche of opportunities.

Google’s John Mueller, Gary Illyes and Martin Splitt released their latests “search off the record” podcast where they pretend to create a search engine named Steve and discuss how they would build it out. One topic they spent a lot of time on is the topic of page speed (i.e. the upcoming page experience update) and how much it would be weighted.

Google’s John Mueller confirmed something most of us know, that your site and/or pages can be indexed by Google Search but that not all data centers may have that URL in that specific index at the same time. John said it is rare to see but it can happen.

Here is a recap of what happened in the search forums today…

New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate.

Technically, if you change your content based on the IPs or user agents visiting that piece of content, specifically giving GoogleBot different content than your users, that would be against Google’s cloaking policy and warrant a Google penalty. But based on the intent of that change, most likely, you won’t be penalized.

This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing. Please visit Search Engine Land for the full article.

In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site migrations, and much more. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: And we are live

Google added a business selection drop down feature to the Google My Business contact us form. So now when you go to the contact us form in the Google My Business help section, it will ask you to select which business you need help with.

SEO hygiene is key to your site’s long-term SEO strategy.