Client testimonials, an essential part of any marketing strategy, are a goldmine of market and content intelligence. Make them part of your B2B SEO playbook. The post 10 Steps to Help You Turn Client Testimonials Into SEO Wins appeared first on Search Engine Journal

Google has a bug with its Local Service Ads program where it may change your bid mode from “Maximize Leads” to “Max Per Lead.” Ginny Marvin from Google confirmed the issue yesterday afternoon and said “this is a bug that we are working on fixing.”

Engagement is a top priority in journalism. The same can be said for SEO

When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like? Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry

Also read Search Engine Land’s guide to SEO: Content and search engine success factors Please visit Search Engine Land for the full article.

A competitor to Google Analytics named Simple Analytics wrote on its blog “Google penalizes you for using Google Analytics.” John Mueller of Google was asked if this is true and John said on Twitter “No, it’s not the case that we penalize for Google Analytics.”

Struggling to come up with content ideas? Here are seven content types that drive the most engagement and links to jumpstart your brainstorming. The post 7 Content Types That Gain the Most Engagement & Links appeared first on Search Engine Journal

It’s time to get down to business and convince your boss that you HAVE to go to MozCon Virtual 2021 .

Google’s John Mueller was asked if adding images to your web pages, if that will help you rank higher in Google Search. John said no, he said on Twitter “there is no automatic effect from adding images.”

Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor.