Rachel Maddow Of MSNBC posted on Twitter that she is switching from Google Search because Google is hiding its search ads, jumping the page all around and when you click on something, it triggers an unwanted ad that opens in a new window.

Here is a recap of what happened in the search forums today…

Google’s “what to watch” carousel in the search results now expand when you hover your mouse cursor over a specific graphic. The last time this watch to watch carousel was updated, at least from my records, was in 2019, and then it went into a carousel format. Now it is a bit more interactive.

Microsoft Advertising has announced it will soon begin to allow “phrase match will begin to incorporate behaviors of broad match modifier.” This is a similar move Google did back in February and Microsoft is saying the reason is to “simplify keywords and improve your relevancy when reaching customers.”

Software-as-a-Service (SaaS) needs content marketing to attract, educate, convert, and maintain customers. Here are ways to captivate, educate, convert, and maintain buyers. The post How to Create SaaS Content for Increased Acquisition & Retention appeared first on Search Engine Journal

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