Mix your quick and easy link and rank building tactics with more difficult, longer-term techniques to gain a competitive SEO advantage. The post 3 Proven Ways to Earn Search Rankings & Links appeared first on Search Engine Journal .

Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn. The post How to Set Up Google Tag Manager for Better PPC Tracking appeared first on Search Engine Journal .

Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads.

And, customer match is now generally available to all advertisers on Microsoft’s platform. Please visit Search Engine Land for the full article

Google seems to be testing trending searches in the Google Discover feed. Jason Mandragona, the SEO manager at CNBC, shared a screenshot with me of this in action, he posted it on Twitter but here it is:

Plus, here’s your guide to auditing for Core Web Vitals Please visit Search Engine Land for the full article.

YouTube creators shocked to learn their content is opted-in to allow free use of their videos for YouTube Shorts The post YouTube Allows Videos to Be Sampled by Default appeared first on Search Engine Journal .

The new treatment will begin in mid-May. Please visit Search Engine Land for the full article.

Over the past week, actually, starting since Friday, April 23rd, the BrightLocal tracking tool has been showing very high fluctuations and volatility in the local pack results in Google Maps and Google Search.

The YouTube playlist referenced throughout this blog can be found here: 6 Part YouTube Series [Setting Up & Using the Query Optimization Checker] Anyone who does SEO as part of their job knows that there’s a lot of value in analyzing which queries are and are not sending traffic to specific pages on a site.