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The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. Please visit Search Engine Land for the full article.

Google announced a number of local ad features at its annual Google Marketing Livestream event. Please visit Search Engine Land for the full article.

Plus, Facebook and Instagram are rolling out the ability to hide likes. Please visit Search Engine Land for the full article.

Google announced that the Google News Showcase feature is coming to desktop in eight countries (not the US). Google launched last October and News Showcase allows publishers can curate content using timelines, bullets and related articles

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend

Google may be testing a new feature in search for its featured snippets and knowledge panels to read the content of that snippet to you. Manikandan shared a screenshot with me on Twitter of Google Search showing a button that reads “hear this out loud” in the featured snippet box in Google Search.

Just like Danny Sullivan has the @searchliaison account, now Ginny Marvin is using the @adsliaison account. Both use that account as an official channel to respond to issues around Google Search, aka @searchliaison, and Google Ads, aka @adsliaison.

John Mueller of Google had an interesting reply to a question around linking to a page without a rel canonical attribute on it, and that page has URL parameters on it for necessary tracking purposes. John said “if the parameter URLs are few, we can keep up and probably map to the canonicals. If it’s a ton of parameter URLs, we could lose track.”