Earlier this month, we launched our annual State of Link Building Survey, which aims to give the SEO industry insights into the way link building is currently being done, how it’s measured and perceived, and the future of link building. This year, we asked a bunch of additional questions related to the content-led link building process , one of which asked respondents to tell us which steps of the process they found most challenging

As more and more writers try to write using a more inclusive approach; specifically using inclusive language, does Google adapt to understand that language and rank that content as well to language that maybe is not that inclusive?

Google is testing displaying a magnifying glass that overlays on the right bottom section of the mobile search results. When you scroll through the mobile search results, this magnifying glass icon shows up that you can click on to refine your query.

Google says there’s no limit to how many static HTML pages it can index from one site. The post Google: No Limit to Page Indexing For One Site appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Do you like introduction paragraphs..

Google doesn’t distinguish between blog posts and webpages when indexing and ranking content. A “post” can rank just as well as a “page.” The post Google Doesn’t Rank Pages Different From Posts appeared first on Search Engine Journal

For SEO agencies, consultants, and website owners As an SEO consultant, I was always on the lookout for a good SEO audit checklist. One that I could use and present to my clients. One I could modify to my own needs

We’ve compiled everything you need to know about Google’s Performance Max campaigns: what they are, how they differ, and early performance results! The post Everything We Know About Google’s Performance Max Campaigns appeared first on Search Engine Journal .

As you know, the Google June 2021 Core Update began rolling out at about 6:30pm ET on Wednesday, June 2, 2021 but the chatter within the industry was not at core update levels. Meaning, SEOs who track these changes didn’t really say this was a big update and I still think that to be the case on some level, even this morning.

The evolution of B2B marketing has required companies to extend the transformations and pivots made during the pandemic to more permanent changes in marketing driven by evolving consumer preferences for information discovery, consumption and interaction. B2B marketing is evolved as a digital first practice and there’s no going back.