Archive for July, 2021

Google Provides SEO Best Practices For Deal Pages

2021/07/22

Alan Kent from the Google Search Relations team posted on the Google blog some new best practices for creating deal pages that work well in Google Search. While the advice and tips are not necessarily new, Google is saying the company now recommends the following best practices.

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Google: Keep Redirects Live For One Year via @sejournal, @MattGSouthern

2021/07/22

Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently. The post Google: Keep Redirects Live For One Year appeared first on Search Engine Journal .

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7 GA4 Features That Will (Hopefully) Make You Hate It Less via @sejournal, @brie_e_anderson

2021/07/22

You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features That Will (Hopefully) Make You Hate It Less appeared first on Search Engine Journal

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Google removes standalone Maximize conversions and Maximize conversion value strategies

2021/07/22

The tCPA and tROAS options will also go away in the next few weeks, but existing campaigns will continue to function as usual. Please visit Search Engine Land for the full article.

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Google now shows why it ranked a specific search result

2021/07/22

Google now list several of the factors it used to rank a result in the about this result section. Please visit Search Engine Land for the full article.

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How to Use Python to Parse & Pivot Server Log Files for SEO via @sejournal, @williamjnye

2021/07/22

Save time and money by automating the parsing, validation, and pivoting of log file data for SEO using Python (with script).

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Google Tests The Local Pack With Map Placed On Right Side

2021/07/22

Google seems to be testing displaying the map on the right side of the local pack. Normally the map is on the top, above the local pack listings. But here in this test, Google is placing it on the right side of the local listings

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12 Facebook Ads Features Every Marketer Should Know via @sejournal, @afhammer

2021/07/22

Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns.

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Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief

2021/07/22

And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies. Please visit Search Engine Land for the full article.

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Google Maps Launches New Detailed Restaurant Reviews

2021/07/22

Google announced a bunch of new map features the other day, one of which is allowing users/searchers to leave more detailed reviews for the restaurants they visit. Google has been testing more detailed reviews for some time but now it is officially live for restaurants.

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