Archive for July, 2021

Search News Buzz Video Recap: Google Link Spam Update, How Google Ranks Features & Alphabet / Microsoft Revenues

2021/07/30

I am sorry for the random static issues, I kept touching the wireless mic by accident. On Monday, Google pushed out a new algorithm update the company called the link spam update…

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Google Discover: 10 Characteristics of Top-Performing Content [Study] via @sejournal, @lilyraynyc

2021/07/30

Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared first on Search Engine Journal .

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How Storytelling Fuels Reporting Your Clients Can Get Excited About via @sejournal, @amyppc

2021/07/30

A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling

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Yes, Google Crawls Non-HTTPS URLs

2021/07/30

We know Google said that Google can index and rank non-HTTPS URLs and content.

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Google’s local ads tips for the back-to-school shopping season

2021/07/30

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

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B2B Marketing News: B2B Ad Spending Sizzles, Salesforce Slack Buy Complete, C-Suite Marketing Survey, & Clubhouse Opens To All

2021/07/30

US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital In the U.S. alone B2B advertising spending is expected to top $30 billion by 2023, with almost half going to digital, while display advertising spending is expected to surpass that of search advertising by 2023 — two of several insights of interest to digital marketers in newly-released forecast data.

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Did Google admit it uses click data for search? Not really.; Friday’s daily brief

2021/07/30

And, you’re no longer allowed more than one ClaimReview element per page.

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Google Says It Does Not Ignore All Edu Links

2021/07/30

John Mueller from Google said it is wrong to say that “Edu domains tend to have a ton of outbound links, and as such, Google ignores a big chunk of them.” He said “People who focus on .edu links usually have bigger problems to worry about, but I’ve certainly never said what you’re suggesting.”

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Google: You Do Not Need To Switch Rel Nofollow To Rel Sponsored

2021/07/30

When Google announced the new link spam update, a ton of confusion arose with that announcement. The confusion was mostly around do you need to change your nofollow links to rel=sponsored for affiliate or similar links. The answer is no, nofollow is fine and you won’t get in trouble for using nofollow instead of rel sponsored

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Google: Generally The Localized Version Of Your Site Gets Its Own Signals

2021/07/29

Google was asked if you have an English version of your site for years and years and then expand the site to France. So you create an FR subdomain or subfolder for the French users.

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