Archive for July, 2021

8 Enterprise SEO Skills That Add Value for Your Team & Career via @sejournal, @jes_scholz

2021/07/09

Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success. The post 8 Enterprise SEO Skills That Add Value for Your Team & Career appeared first on Search Engine Journal

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Shopify SEO – How Shopify Is Making Their SEO Better [Podcast] via @sejournal, @brentcsutoras

2021/07/09

Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode

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Google now does soft 404 detection by device type

2021/07/09

This can lead to Search Console showing you everything is fine but in reality, some of your desktop pages may not be indexed. Please visit Search Engine Land for the full article.

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B2B Marketing News: B2B Marketing & Sales Exec Brand Study, LinkedIn’s Marketing Diversity Insights, & Instagram’s New Link Options

2021/07/09

Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands 59 percent of B2B marketing and sales executives say their businesses are active in social media, while 39 percent of employees say that they don’t understand their companies’ brands, according to newly-released survey data of interest to digital marketers. MediaPost What Makes A Brand Best-in-Class on Social? 47 percent of U.S

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Why brands should care about inclusion in marketing; Friday’s daily brief

2021/07/09

Plus, Merchant Center guidelines change in August — for the advertiser’s benefit Please visit Search Engine Land for the full article.

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5 Ways to Measure and 3 Tips to Improve Website Engagement

2021/07/09

Today is the last day to purchase MozCon Virtual 2021 tickets! As a sneak preview of the amazing content you can expect to see, please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can measure and improve your website engagement in order to determine whether or not you actually need to redo your website.

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Google Search Tests Related Queries In Sticky Footer On Mobile

2021/07/09

Google is testing on the mobile Chrome browser a sticky footer that contains the G logo on the left, followed by related search queries to refine your query. I personally cannot replicate this myself but Andrew Nechiporuk spotted this and shared this with me on Twitter

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Google: Sometimes There Is No SEO Solution To Your Ranking Problems

2021/07/09

Google’s John Mueller told one publisher that “it’s possible that there’s just no SEO solution” to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and that “the site strategy is now obsolete.”

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Daily Search Forum Recap: July 8, 2021

2021/07/08

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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